Wednesday, January 28, 2015

Bragging rights and other motivators

“I think it was a mix of both the competitive nature of the challenge as well as the clarity that it provided to the Campaign for Justice that motivated so many new attorneys to donate this year,” Hanok George, employment litigator at Littler Mendelson PC said.

Jimmy Paulino, Goldberg Segalla litigator, who was also a key player in the recent Law Firm Challenge component of the Campaign for Justice, added: “While folks were interested in the possibility of ‘bragging rights’ and the event at Cure, almost everyone had already donated before we finalized the details, so I know it was not their motivation.”

Paulino should know. He was instrumental in getting AppealTech as a sponsor for the Law Firm Challenge Recognition Social at Cure – where more than 50 young donors gathered to celebrate a terrific campaign.

“This inaugural philanthropic competition was a great success by all measurements,” acknowledged VLSP Executive Director Sheila Gaddis. “I asked Jeremy [Cooney] to help increase participation by the ‘under-40’ attorneys, and he delivered.”

By the numbers, the Law Firm Challenge:

· raised more than $10,000 towards the $250,000 campaign goal
· engaged over 100 new young donors to the campaign
· 80% of the gifts from attorneys under age 40 were new this year
· all within a 3-week deadline to keep the energy high

A special “hats off” to the firms that reached 100% participation from their under-40-attorneys, and a most grateful thank you to all participating law firms and government offices.


Written by Nora A. Jones

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